Tiger Beer tied up with creative agency BBDO Singapore to create the campaign inspired by the original Tiger Beer can that was first launched in 1965, the same year Singapore gained independence. The brand will also be releasing limited-edition adaptations of its classic 1965 theme in cans, pints and bottle format to celebrate the Golden Jubilee.
Sources: Chronicle of Singapore, 1959-2009: Fifty Years of Headline News, The Straits Times, Asia Pacific Breweries Singapore, Singapore Infopedia, Channel NewsAsia, Singapore Philatelic Museum, Singapore Tourism Board, Singapore Mint, Monetary Authority of Singapore, National Heritage Board, Singapore Airlines, HistorySG, Sport Singapore, National Archives of Singapore